Texting is now everywhere.
Your customers aren’t answering e-mails or phone calls.
They’re texting – and you should be too.
It’s important to know why you need to be available for your customers through texting, and how you can do that.
Here’s four important reasons that you should be using texting in sales.
1. Go Where Your Customers Are
It is extremely likely that your customers are already texting – which means you need to, too.
Americans send roughly 26 billion text messages every day and the average person sends 15 texts per day.
In fact, messaging is the #1 reported use of smartphones, and 70% of smartphone owners say messaging is one of their top 5 uses.
So, what are you waiting for?
It’s time to go where your customers are, and improve your efforts to start selling by text.
2. Texting is Better than E-Mail
Businesses would be wrong to think that e-mails will be as effective way of texting consumers.
The truth is data shows that text messaging is more effective for sales than e-mail.
Further, text message has an average open rate of 98% — five times better than e-mail.
People are eight times more likely to respond to a text message than an e-mail.
Overall, text messaging has double the sales conversion rate than e-mail.
3. Low Response Time Equals More Sales
Studies show consumers are more likely to purchase products or services when their needs are being met immediately.
In fact, up to 50% of all sales go to the vendor that responds first to a customers need.
It is critical that business be responsive to the needs of their customers, especially in industries – like home service – where urgency matters.
However, considering that the average response time for a text message is 60 seconds – it is clear that text messaging improves response time – and therefore sales.
4. No One Answers Call Anymore
While in the past, calls to customers would get answered and returned – this is no longer the case.
In fact, a study of 11 billion phone calls in the United States, only approximately 52% of the calls were answered.
And unanswered call rate jumps to 76% when the call comes from an unfamiliar number.
The truth is, customers are more used to other forms of communication now – meaning customers are more likely will go with businesses who sell their service over text.