At TxtSquad, we believe that for many industries, sales can be higher when texting is used over e-mail.
Higher Open Rate
Text messages have a much higher open rate compared to e-mail – meaning you are more likely to actually reach your customer when you need to, whether to close a sale or ask questions about a service offering.
In fact, 98% of text messages are opened.
This is five times the open rate for e-mail.
In order to close sales and maintain a high level of customer engagement, it is important for your business to use a method of communication that has a higher open rate – rather than just become one of a dozen e-mails in someone’s inbox left unopened.
Not only are customers more likely to open your text message than an e-mail – they are MUCH MORE likely to respond, too.
In fact, 45% of text messages are returned.
This is eight times the response rate for e-mail.
In order to hear back from your customers, your best bet is to find them where they are – on their cell phones.
Twice the Sales Conversion
At the end of the day, growing your business means making that sale.
With text messages, you are twice as likely to sell as text messages boast a sales converson rate two times higher than e-mail.
So, what are you waiting for?